by Scott MacFarland | Jul 21, 2021 | Analytics, Business, Digital, Innovation, Management
Today’s hyper-growth-minded companies are looking to digital transformation as the answer. But, scalable growth has quickly become so much more than that. It’s not just digital transformation that needs attention; it’s how to adopt that concept and new activities within your business framework as well as your product/service offerings, and fashion an entirely new model within a new array of thinking. Basically, reshaping your business is required or your competitors will reshape it for you, and it won’t look good.
by Scott MacFarland | Jul 15, 2021 | Analytics, Digital, Marketing, Sales, Social Media, Strategy
You may be asking, how does profiling fit into the current theme of metrics? Great question. Every marketing team needs to establish a profile and not just one. By looking at the data provided from a cross-section of these areas listed above (Google, Social, Market, Persona, and Leads), and using the analytics they provide, you will be able to see common data sets – these are the secret sauce you need so your sales and marketing and be most efficient and effective.
by Scott MacFarland | Jul 10, 2021 | Analytics, Business, Marketing, Sales, Social Media, Strategy
Today’s marketers are called upon to have the requisite experience in both data strategy as much as they are asked to be content creators and strategists. PRO TIP: Keep your eye on your key data points above in TAM, leads and social– combined they will provide insights into your customers. Here’s the interesting part – your most important data is right under your nose; you just don’t know how to access it and translate it.
by Scott MacFarland | Jul 5, 2021 | Analytics, Business, Marketing, Strategy
Marketing teams need to collaborate more with sales. You may not want to hear this, but the sales number should be the marketing number your team is striving to reach. So, plan accordingly. In this article, we talked about size, leads and cost. Start figuring out how you can obtain these numbers – the sooner the better.
by Scott MacFarland | May 12, 2021 | Analytics, Business, Innovation, Management, Strategy
The strategy first starts in the minds of the business leaders who are trying to solve complex issues and ways to acquire new customers. But there are many missing components commonly overlooked for your strategy to be successful.
by Scott MacFarland | Apr 28, 2018 | Analytics, Business, Digital, Marketing
As marketers, we are trained to create marketing content and initiatives that help attract the prospective customer. We go the extra mile to understand their motivations, pain points, questions, what customer touch points are effective and many other attributes that help create more effective marketing. We call this prospective customer a “persona.” But there’s more to understand – more on that later.
