Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.
Brand and promotional marketing are vastly different and they also require a different thought process and even a different approach to measuring efficacy. Their outcomes are different and even their expectations.
Most people think that great marketing starts with amazing creative. Hmm… nothing could be further from the truth.
As marketing teams are pushed to become even more fluent with digital marketing tactics, that means marketing leaders must also be hands-on practitioners.
When brands decide to “go mobile” – sometimes the wrong executives are at the table making the final decisions. In reality, the CMO should be the driver of all-things-mobile. Additionally, mobile is so much more than just text messaging on the vendor side and the buyer side. Mobile technology is used in many consumer applications.
Retail brands have adopted the principles of connection, context and content quickly. Here are a few ways retailers have taken advantage of mobile strategies and as a marketing officer leading your team and brand, you can too.
Marketing to customers is an ever-changing art. It’s almost like a chess match with people and businesses on the other side of the chessboard, only you can’t see them… yet.
Marketing executives in every industry face similar challenges. Sometimes it’s downsizing or rightsizing as some will call it, and other times it’s budget cuts and workflow adjustments. Either way, your job moving forward as a marketing team will be challenging to say the least.