by Scott MacFarland | Feb 1, 2017 | Business, Digital, Marketing, Mobile, Social Media
What is the true definition of the word brand? Does anyone really know? Maybe if we go to the Oxford Dictionary we can figure out why the word brand is so puzzling. I think you might agree the meaning of the word brand or branding is somewhat confusing and misunderstood. I really think it’s due to the over-saturation of marketing and advertising placed on everything, everywhere, all the time. Nobody really knows if the brand is the company, the product or the service or all three. Which is it? Even us marketers sometimes scratch our heads wondering how to define it and best take advantage of a brand’s key attributes.
by Scott MacFarland | Jan 26, 2017 | Business, Digital, Marketing, Mobile, Social Media
It’s the New Year and time to take a deep dive review into last year’s marketing initiatives. Take a look back before you plan ahead. Here’s 8 Tips to help you get the assessment started.
by Scott MacFarland | Jan 21, 2017 | Business, Digital, Marketing, Mobile, Social Media
Social media should be an integral piece of your digital strategy. There, I said it. But now you’re probably wondering… great, but why? And where too from here? Are you aware of the many differences in social media platforms that are available and also the reasons why...
by Scott MacFarland | Jan 16, 2017 | Business, Digital, Marketing, Mobile, Social Media
Before digital and social broke onto the scene, brands were the instigators of change. This is definitely not the case any longer. Consumers now cause change and drive brands to shift and react to them.
by Scott MacFarland | Dec 31, 2016 | Business, Digital, Marketing, Mobile
The power and influence of digital is now getting the attention it deserves. Entire industries are scrambling to keep pace while emergent technologies continue to provide new ways for businesses to shape a new future for themselves. Digital is no longer a techy or creative term only heard in marketing agency conversations and in the hallways of companies like Google, Facebook, Apple, Tesla and Microsoft. Digital is completely driving our economy through every customer touch point and delivery method. It has also has completely re-shaped the way we do business. The digital economy has been thrust upon us almost overnight and is disrupting once tried and true business models.
by Scott MacFarland | Dec 26, 2016 | Business, Digital, Marketing, Mobile, Social Media
Most small business owners struggle to market their business correctly because they just don’t have the time to spend to get it right and don’t now where to start.
Well, you came to the right place. Here are 10 easy things to do that are sure to help you get your marketing started and headed in the right direction.
by Scott MacFarland | Dec 15, 2016 | Digital, Marketing, Mobile, Social Media
How many times have you sat at your desk in the morning wondering what content to create and if it is really needed or not? Hmm… regardless of how many cups of coffee you have, the answer to that question is not going to be easy to find unless you already have a process in place. Don’t worry, this blog is here it help you figure out an answer to that question.
by Scott MacFarland | Nov 27, 2016 | Business, Digital, Marketing
A great pitch can include some of the same content, and it really doesn’t matter if you’re pitching a prospective client, looking for venture capital for your start-up or even trying to find someone to be a donor for your cause. The style and DNA of what you’re talking about is very similar.
by Scott MacFarland | Nov 17, 2016 | Business, Digital, Huffington Post, Innovation, Marketing
As you have probably already figured out, gaining momentum in your business with today’s digital economy can be accomplished because there are many new methods to reach even deeper into customers’ wallets than ever before. We see businesses popping-up all the time and...
by Scott MacFarland | Oct 28, 2016 | Business, Digital, Marketing, Mobile, Social Media, Video
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
