The term rebrand is a terrifying word in marketing circles. Maybe that’s because we know it is probably the most challenging initiative we’ll put our hands on as marketers. And worse, there is no guarantee it will work the way we think. It’s like having multiple doors to walk through for rebrand options only you don’t know which one leads to success or failure. Yikes, knowing that, why would anyone want to do such a thing?
So you’ve got a digital agency that’s headed in the right direction serving emerging industries and brands, but you realize your business needs more than just top-level young talent and award-winning client outcomes — What do you do?
Think about your job title for a moment. Are the words in it really important to you? If you were honest with yourself, you would probably say yes, my title is important. I think we all want a title that speaks of our knowledge, expertise and success. Our culture places incredible value on fancy, professional titles. We get jobs based on our previous titles and even our compensation is increased because of them. People tend to place us on a pedestal because of our titles too. The combination of words that appear on our business card can provide power for us as we communicate with others.
If you’ve ever been in a company that has asked you for a 90-day plan, you know how difficult it can be to create one that is effective.
Have you figured out the culture code in your company? I mean really… do you know what it is and why it’s important to embrace? For many companies, the culture code may not be any one system, thought process or approach. However, the company culture code that is dominant, whether it’s planned or not, will drive the ethos of how employees interact and how customers perceive the company.
Marketing to customers is an ever-changing art. It’s almost like a chess match with people and businesses on the other side of the chessboard, only you can’t see them… yet. This can be incredibly challenging because your prospects are constantly bombarded with messages everyday coming from varying digital and traditional methods.
Marketing executives in every industry face similar challenges. Sometimes it’s downsizing or rightsizing as some will call it, and other times it’s budget cuts and workflow adjustments. Either way, your job moving forward as a marketing team will be challenging to say the least. What’s a marketing executive to do when their team is less than full strength, the budget is not robust enough to support the marketing plan and the workflow is just not functioning the way you think it should? This is a common dilemma believe it or not. Here are 6 tips to help you figure out how to navigate around this challenging situation.