by Scott MacFarland | Feb 15, 2017 | Business, Digital, Marketing, Social Media
As a marketer, we have to wear lots of hats and this helps us see what strategies work well and which ones don’t work so well. If you’re a non-marketer CEO, business executive or business owner, you’re probably scratching your head sometimes wondering if your marketing is being executed using the right tactics. Sometimes what may seem like a wrong tactical initiative could actually be hitting the target perfectly based on its goal, method, and purpose.
by Scott MacFarland | Feb 1, 2017 | Business, Digital, Marketing, Mobile, Social Media
What is the true definition of the word brand? Does anyone really know? Maybe if we go to the Oxford Dictionary we can figure out why the word brand is so puzzling. I think you might agree the meaning of the word brand or branding is somewhat confusing and misunderstood. I really think it’s due to the over-saturation of marketing and advertising placed on everything, everywhere, all the time. Nobody really knows if the brand is the company, the product or the service or all three. Which is it? Even us marketers sometimes scratch our heads wondering how to define it and best take advantage of a brand’s key attributes.
by Scott MacFarland | Jan 26, 2017 | Business, Digital, Marketing, Mobile, Social Media
It’s the New Year and time to take a deep dive review into last year’s marketing initiatives. Take a look back before you plan ahead. Here’s 8 Tips to help you get the assessment started.
by Scott MacFarland | Jan 21, 2017 | Business, Digital, Marketing, Mobile, Social Media
Social media should be an integral piece of your digital strategy. There, I said it. But now you’re probably wondering… great, but why? And where too from here? Are you aware of the many differences in social media platforms that are available and also the reasons why...
by Scott MacFarland | Jan 16, 2017 | Business, Digital, Marketing, Mobile, Social Media
Before digital and social broke onto the scene, brands were the instigators of change. This is definitely not the case any longer. Consumers now cause change and drive brands to shift and react to them.
by Scott MacFarland | Dec 26, 2016 | Business, Digital, Marketing, Mobile, Social Media
Most small business owners struggle to market their business correctly because they just don’t have the time to spend to get it right and don’t now where to start.
Well, you came to the right place. Here are 10 easy things to do that are sure to help you get your marketing started and headed in the right direction.
by Scott MacFarland | Dec 15, 2016 | Digital, Marketing, Mobile, Social Media
How many times have you sat at your desk in the morning wondering what content to create and if it is really needed or not? Hmm… regardless of how many cups of coffee you have, the answer to that question is not going to be easy to find unless you already have a process in place. Don’t worry, this blog is here it help you figure out an answer to that question.
by Scott MacFarland | Oct 28, 2016 | Business, Digital, Marketing, Mobile, Social Media, Video
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
by Scott MacFarland | Sep 21, 2016 | Business, Digital, Marketing, Social Media
Most people think that great marketing starts with amazing creative. Hmm… nothing could be further from the truth.
by Scott MacFarland | Apr 25, 2016 | Business, Digital, Marketing, Mobile, Social Media
Marketing executives in every industry face similar challenges. Sometimes it’s downsizing or rightsizing as some will call it, and other times it’s budget cuts and workflow adjustments. Either way, your job moving forward as a marketing team will be challenging to say the least.