Words Of Wisdom From Entrepreneurs
Words of wisdom from experienced, savvy entrepreneurs are like gold. Here are 10 that you will definitely want to adopt.
Marketers — When Is “Who and Why?” More Important Than “Where?”
Big data is a wonderful tool for marketers and we all love it when we can see past trends and even forecast with predictive analytics and consumer rich insights.
Innovation And The Unknown
It seems that companies are tossing around the innovative word like it’s a piece of candy to be chewed on and enjoyed because it tastes so sweet. Maybe some companies can innovate that way and actually benefit from the process. However, I am not quite so sure the innovation process works that way. I tend to think that the companies who launch a product with the innovative label on it are probably entering unknown territory.
Can Innovation Cause Inefficiencies?
Have you ever wondered what innovation, communication, collaboration, connecting and company efficiencies have in common? My creative brain was thinking about a few of these and then came up with this wacky thought. You know… I think I am on to something.
What I Learned As a Start-Up Business Owner
What I Learned As a Start-Up Business Owner describes the key points I learned that were instrumental to my growth and maturity as a business owner.
Does Your Business Know the True Cost of Marketing?
As a marketer, I think about the cost of marketing every day I walk into the office. Every list I make, every strategy I plot, every brief I write and every presentation I create all point toward Increasing brand exposure where I need it most. But how in the world do I know what marketing really costs and if it is working?
A Glimpse Inside the Minds of 3 Business Leaders
Have you ever wondered what today’s business leaders think about? How about what keeps them up at night? Many people dream about owning and operating their own business. However, they fail to recognize that running a business is not always a walk in the park. In fact, tough questions must be asked almost every day in order to keep the business running smoothly.
Healthy Brands Answer These Five Tough Questions
Here are five tough marketing questions with five realistic action steps that can help to solve challenging brand related concerns.
Where Does Your Innovation Strategy Begin?
Can a business innovate if it’s not trying? Have you been in a company where the word innovation is tossed around but there is no evidence of innovation?
Is Your Business Challenging Conventional Thinking?
Nearly every industry has a typical way of conducting business, and some are changing faster than others. If you know that your business has succeeded by doing things the same way for years, or even decades, it’s not time to celebrate and relax. It’s time to get to work and look to the future.