by Scott MacFarland | Jun 2, 2015 | Business, Digital, Marketing, Social Media
I often wondered why marketing measurement is thought to be so important when not all-important things are measured? I find this question to be quite intriguing. Marketing teams are asked to “measure” nearly every possible thing they can with the hopes that the data they uncover will be helpful. We all know that data acquisition is very important. The outcomes that help define customer behavior, process and procedural efficacy and many other important digital marketing initiatives can be significant. However, is there a point at which too much data measurement is too much? As a marketer, how do you know when your measurement process may be impeding your everyday workflow? Hmm
by Scott MacFarland | May 1, 2015 | Business, Digital, Innovation, Social Media
Are you one of those employees always looking for a new way of doing things? Is innovation on your mind all the time because you’re always looking for new ways to get ahead? If this is you, congratulations, you’ve come to the right place.
by Scott MacFarland | Apr 22, 2015 | Business, Digital, Marketing, Social Media
The next time you are struggling to come up with a new idea for your marketing, look at things differently and use your imagination.
by Scott MacFarland | Apr 15, 2015 | Digital, Marketing, Social Media
Have you ever thought about how journalists write a story and twist the meaning of words and phrases so they become more compelling to the reader? In the journalism world we like to call this “spin.”
by Scott MacFarland | Apr 7, 2015 | Business, Digital, Innovation, Marketing, Social Media
Regardless of the business and industry you work in technology has figured out a way to accelerate the speed of just about everything. No longer can businesses “figure it out later,” that paradigm doesn’t work any longer. What’s an employee to do if they feel like they are barely holding on to the bumper of a speeding car?
by Scott MacFarland | Mar 23, 2015 | Business, Digital, Marketing, Social Media
We’ve all done it, you know, we throw down a few quick thoughts, type it out while we’re in the social media app and click send – yikes. If you’re doing this more frequently than not for your company, you may want to read on.
by Scott MacFarland | Mar 16, 2015 | Business, Digital, Marketing, Social Media
Is it possible your marketing strategy could be missing a very important ingredient? And it’s likely you haven’t even thought about it before.
by Scott MacFarland | Mar 9, 2015 | Business, Digital, Marketing, Social Media
Marketers and small business owners rarely think about the terms, “Marketing Plan” and “Exit Strategy” and use them in the same sentence. Individually these are talked about frequently in business circles and both have incredible value when executed correctly. I would like to combine these to see if there is merit in leveraging the definition and outcomes of each. Believe it or not, both of these have a similar result that is the culmination of the strategy and hard work it takes to accomplish their goals. Hmm… can they really coexist to help businesses perform at higher level? Should marketers think differently in order to perform at a higher level? –I think we’re on to something.
by Scott MacFarland | Mar 6, 2015 | Business, Digital, Marketing, Social Media
Is there a silver bullet answer to marketing so that it will always turn out the way you need it to? Many marketing professionals, including yours truly have anguished over this question. Maybe we can help by adding a few ideas of our own that will clear things up.
by Scott MacFarland | Mar 2, 2015 | Business, Digital, Marketing, Social Media
Content has become noticeably more popular in recent years and you have probably seen on many of the social media channels the onslaught of articles, infographics, blogs, photos and videos all trying to communicate a message and compete for the readers’ attention.
