Innovation comes in many forms and variations. Some people think about innovation as a new product or device the world needs. Others may say it is something that has never been produced before. I also think there are creative types like me that believe innovation can also come in the form of just thinking different, experimenting in your mind and on paper.
The term Intrapreneur is a relatively new term for employees who work for a company that are highly skilled at seeing new opportunities and figuring out how to bring them to life. As a lifelong marketer I see this as an immensely valuable trait. Why? Because as technology, apps, social, big data, predictive analytics, new business models and new marketing methods arise with every passing day, visionaries are needed to help stay ahead of the curve and the competition. In marketing, this has never been more true than today.
We all know that live video isn’t going to be the only way you market your brand. However, if used well, it can be leveraged in ways other mediums can’t match.
Do you know how to spot innovation and adapt that model to your business? Here’s an amazing example of how technology when used outside the box can be disruptive in a market and industry that needs change.
In a world where everything that is going to change has already changed… Have you figured out how to change your business with the next wave of change instead of the paying attention to the one that’s already gone by? Sounds confusing right?
Executing the right mobile strategy can be a lot tougher than you think. Do you know where to begin? Here’s a few questions to ask your team to help all of you get started.
Today’s young professionals that fit within the millennial generation are uber smart and even more connected. That means they’re consuming and sharing information probably faster than any other generation on earth.
Are you one of those employees always looking for a new way of doing things? Is innovation on your mind all the time because you’re always looking for new ways to get ahead? If this is you, congratulations, you’ve come to the right place.
How many times have you thought as the director of an incredibly busy marketing department, “We need to measure our marketing efforts more than what we are doing now.”
There seems to be a lot of buzz right now that talks about why today’s college graduates should start their own business or work for a startup when they graduate. Both of these types of businesses have an element of surprise and excitement that can be attractive and rewarding, especially for the entrepreneurial types.