Most small business owners struggle to market their business correctly because they just don’t have the time to spend to get it right and don’t now where to start.
Well, you came to the right place. Here are 10 easy things to do that are sure to help you get your marketing started and headed in the right direction.
How many times have you sat at your desk in the morning wondering what content to create and if it is really needed or not? Hmm… regardless of how many cups of coffee you have, the answer to that question is not going to be easy to find unless you already have a process in place. Don’t worry, this blog is here it help you figure out an answer to that question.
A great pitch can include some of the same content, and it really doesn’t matter if you’re pitching a prospective client, looking for venture capital for your start-up or even trying to find someone to be a donor for your cause. The style and DNA of what you’re talking about is very similar.
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.
Besides staying healthy, brand relevancy is important because otherwise your customers won’t feel connected to your products and services, and we all know that’s not a good thing.
Marketers and business executives, this blog is for you. I know that you’re always tweaking the business, products, services, price, delivery and approach to increasing revenue and the way it is marketed. Yeah, you’re reviewing all the common things that every business looks at to make changes. No doubt, this is a very important exercise. But, have you thought about not looking at all the typical things above as well as the features, advantages and benefits? How about looking at the end-result of what all of that produces? Hmm…
Brand and promotional marketing are vastly different and they also require a different thought process and even a different approach to measuring efficacy. Their outcomes are different and even their expectations.
Recently I had someone reply to one of my blogs called Great Marketing Starts With A Foundation, and they asked a great question about brand distinctives and value proposition. With that being said, what is the real difference? or is there a difference? Hmm…
Most people think that great marketing starts with amazing creative. Hmm… nothing could be further from the truth.
We see businesses closing their doors all the time and this unfortunate circumstance even clashes even with the businesses that appear to be healthy. How does this happen and how can business leaders stop the inertia that’s driving their business into the ground?
