Get BIG on small
As marketers, we often do our best to think about “big ideas” so we can make a huge splash. That’s kind of the way we are wired as professionals. We want big, not small.
10 Big Data Questions Marketers Want Answered In Real Time
Can you imagine trying to do your marketing without knowing any information about your customers? — 10 Big Data questions every marketer wants
Marriott Does It Again: Reinventing The Brand With Innovation And Creativity
What’s a hotel company doing in the creative marketing space?
Marriott is not only the largest hotel chain in the world, they have now stepped into the creative marketing space.
Innovation and New Ideas: Who’s Responsible?
Regardless of the end game, Innovation is key for companies to stay competitive. Business must look ahead, not behind. It’s not just the big companies that need to do this. Every business, big and small must innovate to compete.
Does Your Game Plan Include Innovation?
I am one of those people at the company that thinks swiftly, unconventionally and beyond the Xs and Os of the business model. I like to game create a plan for innovation.
CEO Survival Questions
A CEO has to ask the tough questions so they can guide their business to the next level. These questions are not always easy, but they are necessary. If you are a seasoned veteran CEO, you most likely already verbalized these at one time or another. However, if you are new to the C-level atmosphere, welcome, here are a few questions you may want to keep handy.
Online Information Immersion Makes For A Sharper, More Valuable Employee
Today’s business is not what it was even three years ago. Social media, mobile and predictive technologies have surfaced and gained more muscle, respect and validity then ever before.
Are Job Titles Important?
Think about your job title for a moment. Are the words in it really important to you? Our culture places incredible value on fancy professional titles, but do those titles help us perform better?
4 Simple Ways To Cultivate New Ideas
Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? Don’t sit around and wait for innovation to happen. Stimulate those exciting ideas and make them happen yourself.
Where Do New, Innovative Ideas Come From?
Most companies don’t have an “idea department.” Usually ideas come from the same group of employees who are passionate about the brand and really want to push the company beyond where it is now.