by Scott MacFarland | Apr 7, 2015 | Business, Digital, Innovation, Marketing, Social Media
Regardless of the business and industry you work in technology has figured out a way to accelerate the speed of just about everything. No longer can businesses “figure it out later,” that paradigm doesn’t work any longer. What’s an employee to do if they feel like they are barely holding on to the bumper of a speeding car?
by Scott MacFarland | Feb 18, 2015 | Business, Innovation, Marketing
If you’re in the preliminary start-up mode of a business or even a few years in, these words of wisdom may come in handy. Here are ten things I found to be some of the most important pieces of advice for an entrepreneur. When I walk the start-up path again, I will make sure to have these at the top of my to-do list.
by Scott MacFarland | Feb 16, 2015 | Business, Digital, Innovation, Marketing, Social Media
In Las Vegas, marketing is not just a job, it’s a lifestyle and an intense one at that. The competition is fierce and the budgets are extreme, you better bring your A-game… or go home.
by Scott MacFarland | Feb 2, 2015 | Business, Digital, Innovation, Marketing, Social Media
Nestle has quite an impressive digital strategy and it’s not what anyone expected. Did you know Silicon Valley is one of the ingredients as to why it’s so successful?
by Scott MacFarland | Jan 26, 2015 | Business, Digital, Innovation, Marketing, Social Media
Just when you thought big data was going to get easier, think again. As you know, us marketers love data and we love to create content and campaigns based on that data. But, what happens when an entirely new data set is created from wearable and household appliance technology?
by Scott MacFarland | Jan 16, 2015 | Business, Digital, Innovation, Marketing, Social Media
Do you ever find yourself thinking or worse, saying things you wish you could take back? It can be pretty humiliating if this happens when you are in a meeting in front of peers and one of these phrases slips-out accidentally.
by Scott MacFarland | Jan 1, 2015 | Business, Innovation
I can remember when I decided it was time to start my marketing business. I have to admit, I was not quite sure where to start, and had seen start-ups open their doors and crumble shortly thereafter.
by Scott MacFarland | Nov 24, 2014 | Business, Innovation
Are companies who launch a product with the innovative label on it entering unknown territory? Hmm…
by Scott MacFarland | Nov 3, 2014 | Business, Innovation
Innovation always seems to be on the minds of companies that want growth. Have you ever thought that looking in your driveway just might give you inspiration for innovation?
by Scott MacFarland | Oct 22, 2014 | Business, Innovation, Marketing
Have you ever wondered what innovation, communication, collaboration, connecting and company efficiencies have in common? My creative brain was thinking about a few of these and then came up with this wacky thought. You know… I think I am on to something.